Acceptable Use Policy

1. Purpose

This Acceptable Use Policy (“AUP”) governs use of the Axilrate Platform to ensure lawful, secure, and responsible communication practices.

2. Consent Requirements

You must:

• Obtain explicit, informed consent prior to sending communications
• Maintain verifiable records of such consent
• Clearly disclose the nature and purpose of communications

3. Messaging Rules

You must not:

• Send unsolicited or bulk spam messages
• Contact users without prior consent or lawful basis
• Send excessive or abusive frequency messages
• Misrepresent identity or sender information

4. Content Restrictions

You must not send content that is:

• Fraudulent, deceptive, or misleading
• Offensive, abusive, defamatory, or harassing
• Promoting illegal or regulated activities without authorization
• In violation of applicable laws or platform policies

5. Data Usage Restrictions

You must not:

• Use purchased, rented, or scraped data
• Process personal data without lawful basis
• Use the Platform for unauthorized data collection

6. Opt-Out Compliance

All communications must:

• Include a clear opt-out mechanism
• Honor opt-out requests promptly
• Maintain suppression lists

7. WhatsApp & Messaging Platform Compliance

Where applicable, you must:

• Use pre-approved message templates where required
• Comply with session and template messaging rules
• Avoid promotional or unsolicited messaging outside permitted use cases

Violation may result in immediate suspension or reporting to platform providers.

8. Enforcement

The Company may:

• Automatically block or restrict campaigns
• Suspend or terminate accounts without prior notice
• Permanently ban repeat or severe violators

9. Monitoring

The Company may monitor usage using automated systems to detect:

• Spam patterns
• Complaint rates
• Policy violations

10. Reporting

The Company may report violations to:

• Regulatory authorities
• Third-party platforms (including Meta)